The FTP (F*** The Population) clothing store isn't a traditional retail space but primarily operates through limited online drops via its official website, ftpsclothing.com. Founded in 2010 by Zac Clark, FTP has become a cultural icon in streetwear, known for its bold and rebellious messaging. Here's an overview of how the FTP store operates:
FTP’s Online Store
- Limited Drops:
- FTP releases its collections in limited quantities through its online store. These drops are sporadic and unannounced, creating a sense of urgency and exclusivity.
- Fans often wait eagerly for new releases, which sell out within minutes due to the high demand.
- Product Range:
- Hoodies and Sweatshirts: Featuring bold logos, provocative graphics, and all-over prints.
- T-Shirts: Often carrying impactful slogans or minimalist branding.
- Accessories: Hats, socks, bags, and other small items featuring the iconic FTP logo.
- Collaborations: Occasionally, FTP collaborates with other artists or brands, producing unique and highly sought-after items.
- Pricing:
- FTP maintains relatively affordable pricing compared to other streetwear brands. This aligns with its ethos of catering to an authentic audience rather than luxury streetwear consumers.
- Shipping:
- The store ships globally, but because of high demand, shipping times can vary. Items are usually shipped within weeks after a drop.
FTP’s Physical Pop-Up Stores
FTP occasionally hosts pop-up shops in major cities like Los Angeles or New York. These events are rare but offer fans a chance to purchase items in person. Pop-ups often feature exclusive items unavailable online, further enhancing their appeal. Lines for these events are typically long, reflecting the brand’s cult-like following.
Secondhand and Resale Markets
Due to FTP’s limited production runs, many items become highly collectible. Fans often turn to resale platforms like Grailed, StockX, and Depop to find older or sold-out pieces. Prices on these platforms can vary significantly, with rarer items fetching a premium.
FTP’s Cultural Storefront
While the brand doesn't have a permanent brick-and-mortar store, FTP’s identity is deeply tied to its digital presence and cultural influence. Each drop feels like an event, with fans sharing and styling their purchases across social media platforms. The exclusivity of the store and its products makes Corteiz Hoodie more than just a clothing brand—it’s a lifestyle and statement.
For updates on drops and pop-ups, fans are encouraged to follow FTP’s social media accounts, particularly Instagram, where announcements are often made.